EGDis the multidisciplinary approach used to communicate a brand by completely immersing the user within it; either directly or indirectly to tell a story within a physical space and then tightly integrates that story with its user. EGD can include:
Wayfinding systems
Digital signage
Window Imagery
Wall, ceiling and floor graphics
Backlit displays
Acoustical Panels
Identify • Direct • Inform • Regulate
"Design is not just what it looks like and how it feels. Design is how it works" - Steve Jobs